TV and video ads by Airtel Nigeria are not known for being among the most captivating. But the brand’s recent Life Without Data video ad easily gets top marks for content marketing. The 2 minute is catchy, entertaining and keeps viewers hooked all the way to end.
A man is shipwrecked and stranded on a lonely island without any means of communication. Think of Robinson Crusoe. He tries every trick to get help from the outside world and meets with failure every step of the way. The script is funny and captivating. There is no dull moment.
The real beauty is how the video progresses with little or no hint that it is an ad. Strip Airtel’s marketing out of the end of the video and the two-minute flick stands on its own as very entertaining content. This is really good stuff. Not until the viewer gets to the end of the video is it made clear that this is an ad for Airtel. The message is clear. It is all brilliantly done.
It is no surprise that the Life Without Data video has scored 589,984 YouTube views as at the time of publishing this article.
Tutors and students alike of content marketing should use this video as a case study. I have used it in the content marketing classes that I teach as an example of great content.
The Video: Life Without Data
If you have yet to see the video, here it is for your delight. We are sure that you will agree that this is a brilliant one.
Here at Mobility Arena, we are huge fans of the Life Without Data video. We give it an 8/10 rating. Absolutely fabulous.
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.