Regulars here know that I love the Windows Phone UI. It is neat, uncluttered, elegant and smooth. I really do. But as you also know, I don’t stick my head in the sand about issues.
I was reading an article this morning in which the writer suggested that Nokia’s lower-cost 610 smartphone, a Windows Phone device, “seems perfectly suited for emerging markets.” That took me aback. You see, for the life of me, I don’t see how that makes sense.
Windows Phone devices don’t support microSD cards, a feature that is vital to copying and saving apps, music and videos stresslessly in emerging markets.
It doesn’t support Bluetooth file transfer for the above too.
It is dependent on a PC or internet access for all sorts of file transfers. Many people in emerging markets have no access to PCs. The same people cannot afford expensive data plans. Let’s not talk about the speed and stability of the internet connections.
As affordable as BlackBerry Complete plans are to some of us at N1,500 monthly, lots of people who own BlackBerries actually scrape and beg to get their subscriptions renewed. You want people in emerging markets to depend on SkyDrive to transfer music and video to and from their phones?
Is someone smoking pot?
Let’s call a spade a spade: Windows Phone is good, but just as niche and as elitist as iOS. Only a small percentage of people – be it in the emerging or the fully emerged (whatever that means) market – will own them and be able to maximise them.
Saying that devices like that – even a fairly affordable one like the Nokia 610 – seem perfectly suited for emerging markets is perfect bollocks.