Are you on the look out for a new smartphone? If yes, then you may be faced with the problem many people are struggling with

Making a choice of a new smartphone is hard, and here’s why

Posted by

Are you on the look out for a new smartphone? If yes, then you may be faced with the problem many people are struggling with right now. I’ll call it the problem of choices. You see, in recent years, the Android revolution has given birth to the rise of thousands of mobile phone manufacturers. Nowadays, (almost on a daily basis) new devices are released, further compounding the list of options one has to choose from.


One rule in business says:

“The more options presented to a customer (at point of purchase) the less likely he/she is to make a choice”.

For a layman to walk into a store saying he/she wants to buy a mobile phone, without previous or personal research. Mere looking at the available options, he will be overwhelmed and chances are, this person wouldn’t make a sensible purchase. He or she may end up buying what they will regret later.

The reasons for this are not far fetched. If you’re going for brand names. There are thousands of brand names. Sticking with brand names might make u purchase blindly – you may not be getting actual value for your money. A good example is the case of Samsung during the Jumia Mobile Megathon.

Asides brand names, we have lot’s of variation in phone specs. Is it the camera? (Front or back), the Processor type/Speed? Are we looking for so-so battery capacity? or so- so screen resolution? In fact, careful consideration of specs has eventually become a very crucial exercise these days, because it transcends the brand name and looks of the device.

Have we mentioned software? Which software will this your future device run? There’s Android and iOS, followed by Blackberry 10 and Windows Phones before you start mentioning the lesser ones like Tizen, Firefox, Sailfish, Ubuntu,etc. Picking the right platform for yourself will ultimately determine which apps will be available to you. Techies already know what they want, but you, still new to smartphones, may not know this.

Now, on to the issue of price. Are you’re looking to get a new phone ? Then you must define a price range -at least what you can afford. The thing is, phones now come in price segments. We have the (low priced) budget segment, mid-range segment and high-end segment.

When people approach me for a phone recommendation, first thing I ask them is,”How much is your budget? The answer to this question greatly helps to streamline the options and reach a more balanced conclusion.

In my own case, my problem of picking a next phone is knowing which and which compromises to make while fixated on a particular price point. For instance, I want an Android device with nothing less than 4000 mAh battery, which must run a Mediatek processor (GLO BIS tinz) and would also appreciate if it ran stock Android. Or maybe, offering a plethora of custom ROMs.

When I look at the available options, I still fall back to my Gionee M2, though the Infinix Hot 2 just became a strong contender. I know I can’t hold on for much longer. You see how difficult it already is for someone like me to reach a proper decision, talk less of noobs and laymen 🙂 (No offence please). If you’re on the look out for a new device also check out this piece.

Your thoughts.


  1. Too much knowledge is the problem, the more you know, the greater your headache in choosing.

    A person who is not so knowledgeable and does not have stringent requirements would make a choice fairly easily.

    For me, once a phone runs Android, is at least six inches diagonal with decent battery life, and would not destroy my bank account, I am done.

    Just four considerations.

    For the ultra-techie, what platform (OS) what version of that platform, is it upgradeable, does it support custom ROMs.. what camera, front/back, what megapixel.. what processor, what frequency, how many cores.. what kind of display technology, what dpi / resolution, etc, etc

    Like when looking to buy a car, focus on a few criteria that are absolute, pick, and be happy with the minor undesirables.

    Same with phones.

  2. I used about 23 phones last year alone because I craved for a perfect device. After using the note 4, I discovered no perfect device. Just a device that meets at least 60 percent of your tech needs. Note 4 disappointed me. It got really hot and battery can’t last up to 6 hours with heavy usage and browsing. Though I enjoyed the features but getting heated and poor battery life makes me wonder why a phone of 778 dollars then could hardly satisfy me. It only succeeded in making people respect me more but I was not satisfied.

    I used LG g3 but regretted the display looked washy. I used so many high end and middle end until I bought infinix hot note pro and finding it difficult to change. Infinix hot note pro has given me satisfaction. I am contented because the battery is great and the camera is great and more still it does not get hot when 3g is on for 14 straight hours.

    I have learnt that the best things are not always expensive. I downgraded from Samsung note 4 to infinix hot note pro and I became more happier my entire family, my wife, dad, sister use this device. Please buy it. It’s the best choice.

  3. you’ve nailed the most important plints
    1) budget range
    2) must have features
    3) tradeoffs
    once you factor in these 3, the shortlist is incredibly shortened, so that you can make a choice based on a whim or a direct comparison between devices to determine best bang for buck

  4. i get it. i am currently in this delima. my cash is ready but what do i go for? i am currently using my nokia 210 which i think i have outgrown, but since it is a java phone. the battery stays and i am always online because of data minimization.

    i want to buy a lumia device because of the continium ish but still havent made up my mind. along came gionee m2 with its monster battery but the lack of upgrade to lollipop is worrisome

    i have already made up my mind for the infinix hot note but then the hot2 came out am just waiting on a battery review of the hot2 to see if i will go for it or for its predecessor the hot note but the hot note pro looks tempting!!!!.

    which do i go for??? i just cant seem to choose

  5. Please candid advice. What is latest is not always better. I have used gionee m2, the battery does not last the way infinix hot note pro does. The display is not also sharp. Forget Lumia device it is only good as a second phone but I recommend infinix hot note pro. I doubt if infinix will ever make a device as perfect as hot note again. Hot 2 is waste of money. I no longer use power bank since I got my hot note pro.

  6. When I regret a device, I sell it, add a little to get a better one or use the same money or even less. It depends…

  7. You sound like a marketer of infinix, I still believe GIONEE m2 has a great battery life and don’t forget GIONEE m2 has tons of customized Roms…

  8. He does sound like a marketer. When I get bored, I switch OS entirely and move to a different platform. My last combination (up to 48hrs ago) was a BB 10 and Android. Replacing bb 10 with an iPhone. If the geek itch start again, I still have Tizen and Lumia to go through

  9. Khene, Khene, Khene, how many times have I called you? Why are you copying me????

    I spent most of last year floating around using different operating systems, and tried to settle on one that I could live with long term. On my Windows Phone I do most of my reading and taking photographs; on iOS I do pretty much everything; on BB10 I felt I got the best of both WP and iOS without the irritating bits of Android; even after picking up an Android phone, I got bored and frustrated as some apps simply didn’t run as well as on other operating systems.

    So for me, it’s come down to these three things; one with a good camera (or at least good camera apps), that I can use the same apps across operating systems, and a decent battery life.

    I’m trying to find that elusive One Device To Rule Them All but I think I’ll settle for that One Device That Pretty Much Does Everything I Want.

  10. this Elroy is my padi now… at least we brothers in m2… cos of m2, only gionee marathon series on my mind

  11. Lol.. Nna I can’t hold on for much longer o.. The Infinix Hot 2 is a strong contender as my next device

  12. Elroy why will the infinix hot 2 be a strong contender, you want to leave a gionee m2 with monster battery to infinx hot2 with a mediocre battery? what is your conviction

  13. First, acknowledge that every phone has it’s flaws. On paper, the Hot 2 beats the M2 in every aspect except battery rating. As for my conviction, wait for the full review 🙂 I promise the review of the Hot 2 will be the most in-depth and detailed you’ve ever read on Mobility.

  14. Exactly my current headache …seeking to dump my BlackBerry Z10 after a year’s use. The main reason: mediocre camera, otg feature not present.
    Now seeking a phone not bigger than 5 inch, top quality camera, otg a must, and would certainly not break the bank. Blackberry preferably( glo bis things) or even a mediatek device ,
    Am currently checking out xperia z3 compact.
    Any suggestions would be appreciated too

  15. Wow!!!

    This one that someone is marketing infiniix hot note pro…anyway, I got my mom a hot note and she likes it…

    im thinking of replacing her galaxy note with a hot note pro in two weeks…please can someone talk me through how to move her stuff.. pics, contacts, videos, inshort, everything from the samsung to the infinix???

    I would reeally appreciate the help guys. She damaged the samsung screen and I figured, instead of replacing, get her a new phone.

    As for mee…BlackBerry does the trick, I use a lumia 525 as backup device. Might join the iphone league when iphone 7 comes out.

    By the way, no one should go to the store to get a phone without first making a reserve available phones that meets his or her needs. Mine is connectivity aand ease of use, no one does it better than BlackBerry. Thats just me anyway!!!

  16. Install Xender on both devices, pair them both and move all moveables. As for contacts, sign in to Google to sync the contacts on both devices

  17. Please what’s the connection between mediatek and GLO BIS…..Elroy why do you prefer Mediatek?

Leave a Reply

Your email address will not be published. Required fields are marked *