HTC has had a rough patch in recent times and are looking to set things right again with their latest flagship smartphone, the One. I loved the One X and think that I will love the One. But thinking of these two HTC flagships, it occured to me that HTC has released two (2) others in between them, making a total of four (4) flagship smartphones in the space of roughly a year. Have a look:
HTC One X – launched May 2012
HTC One X+ – launched October 2012
HTC Droid DNA – launched November 2012
HTC One – launched March 2013
From the One X, each subsequent flagship was a small incremental upgrade to the previous one. This just does not make sense. Why deploy so much resources this way? For a company that is struggling on limited resources, it smells of some measure of confusion. I am certain that a lot of waste was generated in producing this sequence of four flagship smartphones in the space of a year. Perhaps if HTC produced just the One X and then channeled the funds spent on the One X+ and Droid DNA into marketing just that one flagship, it would have sold much better.
More financially stable brands do not release more than one flagship per year. It beats me what HTC was trying to achieve with the One X+ after the One X, and Droid DNA right after One X+. Consider that the Droid DNA was released only in November 2012, one should be forgiven for asking, “Was the HTC One (released march 2013) not in the company’s plans at that time?” HTC needs to streamline, and also do some serious marketing to push the One in the market for the next one year. They do not need any further flagships to follow the One up in the months ahead.
All four of HTC’s Android flagships that were released in the last one year run the company’s signature Sense UI, which I happen to like a lot, but this is making no sense at all.
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.