Windows 10 was released a few months ago, and people are gradually upgrading their devices. Microsoft revealed that over 110 million devices are already upgraded. In a blog spost, by Terry Myreson from Microsoft, the company shared various ways through which they plan to make Windows 10 upgrade easier.
The most interesting is what they had to say, especially for people using non-genuine copies of Windows, while hoping for an upgrade:
Our free upgrade offer is available to all of our Genuine Windows 7 and Windows 8.1 customers. One of the more interesting learnings from the upgrade is the creative efforts which non-Genuine customers have gone to, to initiate the upgrade process on Windows 7 and Windows 8.1 – and then how many have purchased Genuine Windows 10 activation through the Windows 10 store.
Following these learnings, we are going to start an experiment soon in the United States, which we will then evaluate before extending to other countries, to ease the upgrade of non-Genuine Windows 7 and Windows 8.1. We’ll offer a one-click opportunity to get Genuine via the Windows Store or by entering an activation code purchased elsewhere. If this turns into a path for most customers to get Genuine, we will expand the experiment. We’d like to welcome as many of these customers as possible to the legitimate Windows ecosystem.
It seems Microsoft want to make it easier for people to get codes for activation. The major concern is, Why start in the U.S ? This issue of using non-genuine copies of Windows is more prevalent in emerging countries. Why not start there first?
See the full blog post in the source link.