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Microsoft needs to do OS updates like BlackBerry just did


I have been checking for Lumia Denim update on my Nokia Lumia 930 for weeks. Wait weeks? Isn’t it months now? Two months? Everyday, I go into Settings and manually check for the update, though I have the phone set to automatically download the update. Till now, nothing. I officially got bored of the wait in January. What I am now, I don’t even have words to express.


Two days ago, within an hour of BlackBerry announcing the availability of OS 10.3.1, I was downloading that update to my Passport. OS 10.3.1 is installed and running on my Passport now. Almost every BlackBerry 10 owner that I know has received the update prompt (even if they haven’t downloaded it for lack of access to WiFi). Why can’t Microsoft run updates as efficiently as this? The difference in marketshare of both OSes – BB10 and WP8 – isn’t that much. So, if BlackBerry could pull that off nicely, why are Windows Phone users waiting endlessly?

The truth is that consumers do not really care why Lumia Denim update is taking this long to hit their phones. They just want it. Hope deferred makes the heart sick. Who knows? By the time the update hits some phones, the owners may have lost interest in it.

With such a small share of the global smartphone market as it currently has, Microsoft should be impressing Windows Phone users right now, not executing this slow motion roll-out. Microsoft should be building hype and excitement by generating ever increasing momentum. Or maybe I am missing the point. Anyone care to help me?


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