Yesterday, Microsoft supposedly “announced” the much-awaited Surface phone, which they have called Microsoft Surface Duo. It is a dual screen (foldable) device that runs Android OS. To be honest, nobody should be excited about this.
After scouring every available bit of information about the Surface Duo, I am still a bit numb about how anybody at Microsoft thought a non-announcement of this sort was a good idea. So, the Microsoft Surface Duo will not hit the streets till end of 2020 – and 2019 has not ended yet.
Who does that? Who freaking announces a mobile device over a year in advance? Has anyone not learnt from the mistakes of the past? Does Mocrosoft not remember how Nokia would announce a phone 6 months or a year before it hit the market – keeping consumers and buyers waiting, and how well that worked out for them?
And when you factor in how much more dynamic and volatile the mobile industry is today, announcing the Microsoft Surface Duo a year before launch means it will be dead on arrival by Q4 2020. Competing products will be awash in the market by then, and some of them will be better and/or more cost-effective.
What we know about the Microsoft Surface Duo
Here is the thing: there is no detailed information available about the Surface Duo other than that it has two 5.6-inch displays connected by 360° hinges that allow it to open up into an 8.3-inch tablet. You can also fold one screen behind the other, so you can use it like a normal tablet.
So, yes; it is a foldable phone, kind of, but not as futuristic or as elegant as the Samsung Galaxy Fold or Huawei Mate X. We also know that it runs Android OS and that it has a Snapdragon 855 inside.
Other than that, zilch. There are no available specifications and features. No camera details. No RAM. No battery. No network support. Nothing.
And the reason is simple: this product is not ready for the market. It is still in development stage. Even Microsoft likely does not know yet what the final specs and list of features will look like.
There is nothing to see about the Microsoft Surface Duo. You can have a look at the images and videos and move on till Q4 of 2020 when we will have real information about this device and when it will eventually go on sale.
One good thing about what we have seen of the design – hinges and all – is that while this is in no way as cool as the foldable devices from Samsung or Huawei, it looks like it is more pragmatic and less prone to faults. Foldable displays are difficult to make and a dual screen format like this just might be what is needed for now. But then, we have more than a year to cross before we get to the Surface Duo bridge.
Lastly, this effectively solidifies Microsoft’s pivot from their own mobile software to Android OS. As the company has said before, their updated mobile strategy is based on the concept of being found where the most people are – and that is primarilly Android OS. We have seen the American software giant put its apps in Google Play, and partner with Samsung to pre-install their apps on Samsung Android devices.
So, it is no surprise that Microsoft is working with Google on the Microsoft Surface Duo. Welcome to the future of Microsoft in mobile. It is a future that will arrive by the end of 2020.
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Microsoft Surface Duo: Why you should NOT be excited about it
The Microsoft Surface Duo is not as futuristic or as elegant as the Samsung Galaxy Fold or Huawei Mate X. But that is not its real problem. This is a device no-one should be excited about.