If you can’t build it, latch on to it and use it. Or something like that. That is Microsoft’s game plan in mobile. How else do you summarise the company’s new, fervent cross platform drive? We got full Office for Android and iOS. We got full Outlook. And now, there are reports that Microsoft is developing an advanced version of Cortana for Android and iOS.
This new version of Cortana will use research from an artificial intelligence project called “Einstein.” The idea is to have Cortana evolve into the first intelligent ‘agent’ which anticipates users needs on those platforms. Well, if that isn’t a takeover plot, I don’t know what is. Plus, that move to invest in Cyanogen’s Android fork.
As a whole, I think that Microsoft’s new drive is brilliant. It reminds me of how Google rose by riding on Windows instead of replacing it. This could just work.