In the last two or three years, we have seen tremendous changes in the smartphone industry. Manufacturers have ramped up specifications, sometime beating what we have on our laptops. Innovations are happening at breath taking speeds. New phones are launched almost daily, and the competition is cutthroat.
User needs have also evolved with the trend – they’re smarter now. What started with buying whatever is thrown into the market, has evolved into people going for “better value for money”. In this dispensation, mid-range phones are kings and the reasons for this are not far fetched.
First of all, they’re cheaper. Secondly, they’re performers too. Why buy the expensive flagships when another phone for less than half the price would also meet your needs? Manufacturers on their part are constantly breaking the barriers between flagship and mid-range smartphones (Moto X Style and OnePlus One rings a bell). In fact, the barrier is getting thinner by the day.
With this boom of value-for-money smartphones, there’s something we’ve overlooked. Who is powering this trend? Who is behind this revolution? I’ve got one name for you: MediaTek.
Ever since this company came into existence, they have caused a disrupt in the smartphone industry. This was achieved by introducing cheaper processors in the market. Snapdragon had it all before, but MediaTek came fighting from the bottom upwards. The company has constantly evolved and kept improving their chips such that they can rival the more expensive chips from Qualcomm (on some fronts).
That you use an affordable smartphone today is all thanks to MediaTek. Remember the days Nokia used to cut our necks 😛 MediaTek is growing and pushing the boundaries towards better performing affordable smartphones. Top manufacturers aren’t ignoring them too. We’ve seen the likes of LG, HTC, Sony, and the rest using chips made by them to manufacture lower priced smartphones.
The company has also penetrated the smartwatch market. Already, they’re powering most of the cheap smartwatches we see now. I won’t be surprising to hear that MediaTek is a more profitable firm than most of these phone makers that use their chips 😆 These guys are working hard in silence and smiling to the bank, while the rest of the tech world overlooks. Let them ride on the success their hard work deserves.