In the last two or three years, we have seen tremendous changes in the smartphone industry. Manufacturers have ramped up specifications, sometime beating what we

Mid-range smartphones are kings, but there’s something we’re missing

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In the last two or three years, we have seen tremendous changes in the smartphone industry. Manufacturers have ramped up specifications, sometime beating what we have on our laptops. Innovations are happening at breath taking speeds. New phones are launched almost daily, and the competition is cutthroat.

MTK-phones

User needs have also evolved with the trend – they’re smarter now. What started with buying whatever is thrown into the market, has evolved into people going for “better value for money”. In this dispensation, mid-range phones are kings and the reasons for this are not far fetched.

First of all, they’re cheaper. Secondly, they’re performers too. Why buy the expensive flagships when another phone for less than half the price would also meet your needs? Manufacturers on their part are constantly breaking the barriers between flagship and mid-range smartphones (Moto X Style and OnePlus One rings a bell). In fact, the barrier is getting thinner by the day.

With this boom of value-for-money smartphones, there’s something we’ve overlooked. Who is powering this trend? Who is behind this revolution? I’ve got one name for you: MediaTek.

mediatek-helio-x20

Ever since this company came into existence, they have caused a disrupt in the smartphone industry. This was achieved by introducing cheaper processors in the market. Snapdragon had it all before, but MediaTek came fighting from the bottom upwards. The company has constantly evolved and kept improving their chips such that they can rival the more expensive chips from Qualcomm (on some fronts).

That you use an affordable smartphone today is all thanks to MediaTek. Remember the days Nokia used to cut our necks 😛 MediaTek is growing and pushing the boundaries towards better performing affordable smartphones. Top manufacturers aren’t ignoring them too. We’ve seen the likes of LG, HTC, Sony, and the rest using chips made by them to manufacture lower priced smartphones.

The company has also penetrated the smartwatch market. Already, they’re powering most of the cheap smartwatches we see now. I won’t be surprising to hear that MediaTek is a more profitable firm than most of these phone makers that use their chips 😆 These guys are working hard in silence and smiling to the bank, while the rest of the tech world overlooks. Let them ride on the success their hard work deserves.

9 comments

  1. As a Thomas, I went hunting. What’s the most expensive part of an smartphone?

    Surprise!

    That you use an affordable smartphone today, you owe big thanks to MediaTek. Remember the days Nokia used to cut our necks


    Looks like the most expensive part of that smartphone is the internal NAND flash memory. The technology allows keeping data without power, and on average 16GB of internal memory costs between $20 and $22. That’s more expensive than the massive screen on your phone which averages $18 to $20 in price.

    While not taking away anything away from MediaTek’s contribution to bringing prices down, it needs to be said that the processor is not the biggest price component of smartphone.

    .So, Google tells me, in two different places

  2. That it’s not the most expensive component in a smartphone does not necessarily remove anything from its impact on the prices of these devices,if every other thing being equal the components you can source cheaper from one manufacturer than another will invariably help in determining the final cost price of these devices and hence the retail price at which it sells..

  3. Visible to the blind… Well at least those who read spec sheet, cheap phones (value for money phones) pack mtk

  4. You use to say, ‘the premium market is where the money is’. And like tecno (and mtk), wherever you see the name, you know its a cheap (atimes inferior) product. Some don’t last the test of time.

  5. Already said..

    See..

    While not taking away anything away from MediaTek’s contribution to bringing prices down

  6. They’re not designed to last. They’re designed so that you are forced to buy the newest and latest at some point.

  7. I beg to differ. They are called value for money for a reason.

    If they are not designed to last, then the whole purpose of calling them value for money phones has been defeated.

    On the contrary, I think it’s even flagship devices that are not meant to last. Lol. They are meant to serve you till the next flagship drops. Hehe.

  8. that’s simply not true, seeing as every major OEM releases flagship devices at least once every year. planned obsolescence is more subtle than that

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