Mobile data keeps growing in Africa

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Mobile Broadband

Research firm, Ovum, reports that the number of mobile subscriptions in Africa continues to grow faster than in any other major world region. Which is a good thing. But that is in part due to the fact that Africa is lagging badly behind other regions of the world.

According to Ovum, by the end of 2nd quarter 2014, Africa’s mobile subscriptions count had risen to 851 million, and is expected to cross the one billion mark in 2016 and reach 1.23 billion by end-2019. The report further states that in sub-Saharan Africa, South Africa, Kenya, Zimbabwe, Uganda and Nigeria have the most advanced broadband markets.

Ovum reports, However, that fixed broadband connectivity in Africa is still very low, with household penetration in Africa at just 5.2% at the end of 2nd Quarter, 2014. This is the lowest rate among major world regions.

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  1. A Growth In The Number Of Subscriptions Does Not Necessarily Translate Into An Increase In The Total Volume Of Data Being Consumed.

    It’s Like Selling More Smartphones With Lean Margins Compared To Someone Selling Fewer, But With Far Bigger Profit Margins.

    The Number Of Subscription Just Tells A Part Of The Story… Volume Of Data Nko?

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