While it may seem odd to some people that anyone would purchase a mobile device as a status symbol or as a fashion accessory, the truth is that there are lots of people who couldn’t be bothered with all the functionality that we gripe about and drool over.
These people either have someone (a personal Assistant) whose job it is to stay on top of their mails and schedules, have access to PC everywhere – home, office and even in their vehicles – and so are not interested in mobile phones for the more advanced features that the rest of the world want. In terms of functionality, voice calls and SMS are good enough in their books.
However, by reason of social class and standing, these individuals must be seen to have and use tasteful and/or exclusive devices. They may not need all the features of the Samsung Galaxy S III, but so long as it is a flagship device, it is the phone they want to be seen with. Actually, some would say that it is the phone that they need to be seen with.
Like cars, mobile phones can serve as social and fashion statements. In the world of the affluent and celebrities, this is how things often run. I have spent a few years taking a look at this phenomenon, and my conclusion is that it is not exactly a matter of vanity. I daresay that it is a need. I know that some of you will shoot me for this, but that is my conclusion after examining the situation.
What are your thoughts on this? Have you ever purchased a phone for any reason other than its functionality? To be seen as trendy? To be seen as well-to-do?