MobilityNigeria State of the Mobile Web Report – August 2010

Posted by MobilityArena

In August 2010, mobile web traffic went up as a whole, but touchscreen and QWERTY device usage dropped, smartphone usage dropped, and regular phones did better this time.

BlackBerry also dropped out of the Top 5 devices chart. Inspite of the general Nokia bashing, Nokia phones had a stronger showing.


Overview

  • 24% mobile of MobilityNigeria’s traffic in August 2010 was from mobile devices
  • An average of 450 mobile pageviews per day
  • 354 devices on 329 networks from 104 countries accessed Mobility Nigeria in August 2010
  • 40.2% of devices are wi-fi enabled
  • 24.2% are QWERTY phones
  • 17.1% are touchscreen phones
  • 28.4% are smartphones

Top 5 Phones
Nokia totally dominates this chart and the Nokia 5800 is still undisputed king.

  1. Nokia 5800 – 5.2%
  2. Nokia E63 – 4.6%
  3. Nokia 3110 Classic – 4.3%
  4. Nokia 5230 – 3.4%
  5. Nokia E71 – 2.9%

Top 5 Brands
Nokia’s dominance is still strong. Short of amazing.


  1. Nokia – 56.4%
  2. BlackBerry – 8.7%
  3. Sony Ericsson – 6.9%
  4. Samsung – 5.1%
  5. Apple – 4.2%

Top 5 Operating Systems

  1. Symbian – 28.4%
  2. Series 40 – 22.8%
  3. BlackBerry – 8.7%
  4. iOS – 4.2%
  5. Windows Mobile – 2.4%

Top 5 Networks
Here, Glo’s new bundle plans seem to be yielding results, as Glo jumped up tremendously from position number 4 to take the 2nd spot on the mobile internet usage scene. However, Etisalat still has a strong showing at number one.

  1. Etisalat Nigeria – 28.6%
  2. Glo Nigeria – 12.4%
  3. Zain Nigeria – 12.2%
  4. MTN Nigeria – 10.5%
  5. Airtel India – 2.2%

Top 5 Countries

  1. Nigeria – 64.4%
  2. India – 7.8%
  3. USA – 4.6%
  4. UK – 2.4%
  5. South Africa – 1.4%

New Update!!

Top 5 handsets for top 5 Countries

Nigeria:


  1. Nokia E63 – 6.2%
  2. Nokia 5800 – 5.7%
  3. Nokia 3110 Classic – 4.2%
  4. Nokia 5320 – 3.9%
  5. Nokia E71 – 3.8%

India:

  1. Nokia 3110 Classic – 13.0%
  2. Nokia 5130 Classic – 6.0%
  3. Samsung C3212 – 6.0%
  4. Nokia 2700 Classic – 6.0%
  5. Nokia 7210 Supernova – 4.0%

USA: Blackberry rules! 30.6% of mobile traffic from the USA

  1. Blackberry 9000 – 10.6%
  2. Blackberry 9700 – 7.8%
  3. Blackberry 9630 – 6.5%
  4. Blackberry 9550 – 5.7%
  5. SonyEricsson K770 – 4.7%

UK: Blackberry rules supreme, with 0ver 75% of the total mobile traffic from the UK

  1. Blackberry 9700 – 23.2%
  2. Blackberry 8520 – 20.2%
  3. Blackberry 8900 – 13.3%
  4. Blackberry 9500 – 10.8%
  5. Blackberry 9000 – 8.4%

South Africa:

  1. Blackberry 9520 – 10.8%
  2. Blackberry 8520 – 8.1%
  3. Nokia 5800 – 7.2%
  4. Blackberry 9700 – 6.3%
  5. Nokia E90 – 4.5%

Don’t forget, this is all MobilityNigeria.com traffic only.


READER COMMENTS

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15 comments

  1. i don’t get it. How can Etisalat NG have more than twice its nearest competitor!!!.how!!

    Also, web traffic was up, Qwerty and touchscreen was down but 4 out of the 5 phones used are in one of the two categories.How is that possible? I would have thought there would be a correlation.

    Wow. I knew Nokia had a majority, but a monopoly!! Gosh. The Nigerian mobile market is done. Pop the champagne
    NG Nokia executive: “please pay me my bonus now. I have delivered”

    Suggestion: Yomi Can there be a top 5 handsets for top 5 regions/countries. I’m guessing the countries will hardly change. Nigeria stats will still be same for overall, but i wonder the difference between UK, US and India.
    You could just post it in a comment if possible. Thanks.

  2. I always look forward to this monthly state of the mobile world report. It is like I have stake in it.

    The surprise again is MTN coming fourth, considering the wide reach of MTN. My theory is that, the data download/use for mobile users are concentrated more in the major cities where Etisalat and Zain are preponderant with equally good services.

    Yes, Nokia all the Way. But Apple is still trying too.

  3. Am not really surprised at nokia’s good showing. When a manufacturer has good outlet networks with good waranty policy and good after sales services, what do you expect (Applle and RIM are you listening?).

    We guys with nokia 5800 vowed to bias the report by always posting with our phones. Looks like we are scoring a point.
    Oopsss….. i am using an LG phone for this post.

  4. We guys with nokia 5800 vowed to bias the report by always posting with our phones. Looks like we are scoring a point.

    Some point you guys have made 🙂 . In June when you guys ganged up and resolved to post more with your 5800, the device had a 7.1% traffic share, then dropped to 5.4% in July, and now 5.2% for August.

    As already said before, Mobility Nigeria is larger than our group of dedicated commenters. The vast majority of users never comment – and we are talking about hundreds of visitors daily. There’s very little difference that a handful of resolved 5800 users will make in the traffic statistics.

    Just enjoy your devices! That’s where the real fun is.

  5. Also, web traffic was up, Qwerty and touchscreen was down but 4 out of the 5 phones used are in one of the two categories.How is that possible? I would have thought there would be a correlation.

    Those 4 out of the top 5 phones only make up a mere 17% of traffic on the site. Surely, we are not expecting that 17% of the site’s mobile trafffic should determine the direction of the site?

    17% is just too small for the correlation you are expecting.

    Can there be a top 5 handsets for top 5 regions/countries. I’m guessing the countries will hardly change. Nigeria stats will still be same for overall, but i wonder the difference between UK, US and India.

    Yes; those details can be published. I have updated the above report with the requersted stats. Enjoy.

  6. glad to see nokia 5230 among the top five phones…..Yomi, can you pls consider adding the top desk top browsers in the next report. At least this will give us an indication of whos winning the pc war.

  7. @Yomi
    Spoil sports….. 🙂
    Not to worry, the stats prove that nokia 5800 is one of the most capable and easy to use phones for web browsing.

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