Motorola Mobile was once the darling brand of the mobile world, and the brand’s devices sold like hot cakes. My first PDA-phone was a Motorola – the A008 Accompli. But that was a long time ago. In recent years, Motorola smartphones have fallen away from the top spots almost everywhere.
Not even Google’s acquisition of the brand was enough to change its fortunes. Eventually, the brand was acquired from Google by Lenovo. That too has not changed Motorola’s fortunes in mobile. The world generally seems to have lost interest in saying Hello Moto.
But Motorola SMartphones Are Strong in Latin America
But down in Latin America – that is South and Central America – Motorola smartphones are alive and well and thriving. Accordimg to CounterPoint reasearch, Motorola is in 2nd place in that region and has grown its smartphone shipments grew by 27% from the previous year. Motorola Mobile recorded the highest Year-on-Year growth among the top five brands in the region.
These statistics are for Q1 2018. Motorola Mobile is alive and well in Latin America.
While Motorola is in 2nd place with 11.2% market share, the top dog in Latin America is Samsung with 36.7% market share. Here is the top 5 list:
- Samsung: 36.7%
- Motorola: 11.2%
- Huawei: 7.6%
- LG: 7.1%
- Apple: 4.4%
The Latin America Mobile Market
The mobile market in Latin American countries appears to be price-sensitive, with most sales driven by budget models. The top 5 smartphones by shipment are Samsung’s J2 Prime, J7 Prime, J7 neo, and J5 Prime, and the Moto C.
Counterpoint says that the Average Selling Price (ASP) of the top-ranking smartphones in the region is below USD200.