Sometime ago, we reported that MTN was preparing to launch a digital TV broadcasting service in Nigeria. This has just come to pass. MTN Nigeria commenced the pilot of its digital television service in Jos, Plateau State this week. The service is already live!!
With the service, Nigerians can now enjoy TV programs on their smartphones and other devices via WhatsApp, BlackBerry Messenger, Facebook, Twitter,etc. CEO, MTN Nigeria, Ferdi Moolman, said that subscribers will have the freedom to watch their favourite programmes when they choose the MTN Video-on-Demand service.
“This will be the first fully converged broadcast and OTT-VOD service to launch in MTN,”
“Once we commence full commercial activities, the TV service will deliver an exciting bouquet of rich local and international content to Nigerians.”
“Indeed, the launch of MTN TV is another bold demonstration of MTN’s abiding faith in the future of Nigeria, driving growth and development by enabling Nigerians to keep pace with the latest global trends and converged solutions.”
The company reportedly spent N34bn to gain the license, and an additional N25bn to get the service running. Personally, I’m surprised. Of all places in Nigeria, Jos is the first place to launch this?