Everyone says MySpace is dead. But this supposedly dead platform still does over 15 million monthly visits. Not bad for a zombie platform.
I never used MySpace. I never saw a reason to. And I was one of those who did not like the website’s design. The website was ugly and clunky, so I just stayed away. Several redesigns later and it is finally a much cleaner website. But despite its initial messy layout back then, the site did well. It was king in its time.
The History Of MySpace
Myspace is a social networking website started in 2003. It was a pioneer of the social networking field. For the next two years, it grew and became the largest social networking website in the world from 2005 to 2008.
In April 2008, Facebook overtook it as users stole away from the site. MySpace began to lose traction, and in 2010, it hit its lowest point. The “MySpace is dead” chants hit a high note.
The Reinvention Of MySpace
But the social networking website was not done. It changed ownership a couple of times and the new owners began to infuse new life into it. In 2011, it was purchased by Justin Timberlake and the Specific Media Group at a fraction of what it had been valued a few years earlier.
The new MySpace developed a heavy focus on entertainment and that has paid off handsomely for it. It has grown to over 20 million users per month. That is a tiny fraction of Facebook’s 2 billion active users, WhatsApp’s 1 billion monthly users, or even Twitter’s 360 million.
Its present performance is also far below its peak records back in the day, but at least it succeeded in arresting its death spiral and has even recorded significant growth. My Space is now owned by Time Inc., after a 2016 acquisition of its parent company.