If you love the design of Apple’s iconic products – iPod, iMac and iPhone, there is a name behind it: Sir Jonathan Paul Ive, more popularly known as Jony Ive. And it is time to say goodbye to him at Apple.
Having spent almost 30 years of his career at Apple, Jony Ive has finally exited the company to start his own design firm called LoveFrom.
Jony asn’t functioned in design at Apple in the last few years and so if you think the design of Apple products have gone down the hill, that is probably because he wasn’t involved. His last few years at Apple have been in a managerial position.
A poin t of interest is that Apple will be LoveFrom’s first client.