Xiaomi may discontinue Poco sub-brand for Redmi

In the beginning was Xiaomi. Then Xiaomi begot its son, Redmi to produce and sell budget smartphones. Last year, another brand, Poco, was born, and its objective seemed to be the very same one that Redmi had been executing – provide aggressively-priced smartphones.

It isn’t strange that questions about the validity of the existence of the Poco brand are being asked. So when we heard that some analysts are hinting that Xiaomi may be exploring the option of killing the Poco sub-brand, it ddn’t sound too strange.

It could be argued that the Poco sub-brand is for flagship-grade mid-range phones, but then consider that the Redmi K20 is sold as the Xiaomi Mi 9T in different markets, and may also be sold as the Poco F2 in some markets. See? The same phone. Duplication. Triplication. Confusion galore.

Is the end of Poco nigh?


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