Nigeria Elections 2015: APC raises campaign funds via SMS and ringtones

In an unprecedented move in Nigerian politics, the All Progressives Congress (APC) has deployed SMS and ringtone downloads as fund-raising channels for the Buhari-Osinbajo Campaign.

SMS
Interested donors can send an SMS to a shortcode to donate any amount up to N100.00.

Caller Ringtone
A Buhari-Campaign ringtone is available for download at the cot of N100, which goes to the campaign fund.

The Buhari-Osinbajo Campaign is also deploying other forms of electronic payment that donors can use. This is the first time in the history of Nigeria that mobile and electronic payments are being deployed on this scale and in a purposeful manner for electoral campaign fund raising.

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