Nigeria is the fastest growing in mobile advertising in Africa

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Lagos, September 1, 2011 – InMobi, the world’s largest independent mobile ad network, today released its Q2 Mobile Insights Report for Africa providing insights on mobile advertising trends on the continent.

InMobi q2

Data from the report shows that InMobi served a staggering 2.4 billion impressions in Nigeria in Q2 as compared to 1.5 billion impressions in Q1.

Key highlights of the Nigeria data include:
• Strong growth in Nigeria continues with almost 1 billion mobile ad impressions added since Q1
• Nokia still holds 78% share
• Symbian OS shows the fastest growth with +0.4 points
• 58% growth in smartphone impressions in Nigeria in Q2

While the data indicates that advances phones continue to dominate the African mobile ad market with 84% share, smartphones register faster growth than advanced phone impressions. This follows the global trends of increasing smartphone usage and penetration.

Isis Nyong’o, Vice President and Managing Director InMobi Africa confirms that “Mobile ad impressions continue to grow at a rapid pace across the continent. In Nigeria, we are seeing the adoption of smartphones start to pick up significantly. Mobile access has given consumers a convenient, affordable way to access digital content wherever they are, which has brought about this enormous advertiser opportunity.”

The report finds that Nigeria and Ethiopia show the fastest mobile ad growth among mobile markets in Africa during Q2. South Africa maintains the top position as the largest African mobile market and represents 1 of every 4 mobile ads across the continent.

The full report is available to download at www.inmobi.com/research.

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