On Device Research have some interesting information about mobile web in Nigeria. It is good to see outsiders corroborate what I have consistently pushed out here for a few years now – that Nigeria is the true leader of the concepts of mobile-first and mobile-only.
According to Statcounter, 88% of the web traffic in Nigeria originates from mobile devices. No surprise. Here on Mobility.ng, for example, our lowest share of mobile traffic in years has been 67%. The huge majority of our traffic is mobile. The Statcounter graph also shows a sharp transition of Nigeria from predominantly PC to predominantly mobile between 2008 and 2013, which again tallies with the timelines I have given. Since the GSM mobile operators took mobile internet serious, internet connectivity in Nigeria jumped and became predominantly mobile. You can see in the chart below how desktop PCs and mobile traded places across those years.
According to the report by On Device, currently roughly 43% of web browsing in Africa happens via mobile devices. Here is how other regions compare in terms of mobile web traffic:
Africa – 43%
- South America – 9%
- Europe – 10%
- North America – 14%
- Asia at 30%
At 88%, Nigeria is leaps and bounds ahead of the average anywhere else.
Nokia Lockdown On Web Browsing?
OnDevice also says that Nigeria is a true Nokia country – stating that a whopping 70% of the internet connected phones here come from the Finnish manufacturer. Shock! Horror! I know how many times I have had to humour those who go like, “Who browses with a Nokia in 2013?” Now I have an answer: Nigerians. Apparently, lots of Asha phones are active online.
Interesting statistics about mobile web in Nigeria. Again, all the figures may not be spot on accurate and need to be taken with a pinch of salt, as On Device themselves have indicated. However, they do paint a fairly good picture of the situation on ground here. Yes; without doubt, Nigeria leads in mobile-first and mobile-only. Ask Eskimi. Ask Mobofree. Ask 2Go. Ask us here at Mobility.ng.
You can read the full report over at OnDevice Research.