I had an interaction with my friend and fellow blogger, Femi Bankole, yesterday morning. He wanted to know if Mobility would be a part of a survey of the new mobile number portability system in Nigeria. In the course of that interaction, he listed the number of Nigerian tech blogs that had agreed to be a part of the survey. They all had the tag “TECH” in their brand names. Here:
TECHcabal (run by Banks himself)
Besides the above, here are other Nigerian tech blogs, and the trend is the same:
Last but not the least is TECHloy. I brought TechLoy up last because it was a pioneer of the “tech” branding and so stands out from the others. TechLoy is a smart brand name and has been successful. Is it that the others saw the success of TechLoy and simply decided that by adding “tech” or “tek” somewhere in there, this would work for them too? Or, is there no deliberate effort to brand in such a way that stands them out?
I don’t know. I’m just asking. It just all seems too bland to me. Some of those blogs are run by people who are my personal acquaintances, and I apologise for any discomfort that this blog post causes you. However, I hope that you can see my point and sit down to rethink your brands. Some of you need to rebrand. Thankfully, Otekbits is already working on that. Splendid! If anyone on the above list also needs to rebrand, it is TECHnessivity. That name is tough to spell, sirs.
I believe that each tech blog has a role to play in our ecosystem, but it’s time we start paying attention to branding too. Can we get creative, guys? The names don’t have to be complex, sound geeky or even reflect tech at all. Let’s come up with trendy names – names that can be hyped and played around with. TechLoy, which everyone else appears to be aping consciously or unconsciously, is trendy and smart. It has a nice ring to it. But -cabal (yes; you, Banks!), -nessivity, etc….? Sigh. I’m done rocking the boat. Forgive me, guys, but hopefully you can see how your blogs can do better with more spunk to their names, and how the industry can get more vibrant. I love you all!
Meanwhile, I’d hate to see someone come up with MoTech. Or God forbid, TechMo. YomTech? TechYom? No please; not another “tech” blog!!