Nokia’s new Asha ICE range are phones running Asha OS that come encased in a glamorous and beautiful crystal layer. They feature a new unique innovation known as layered design, achieved using the ‘dual shot’ technique which is unique to Nokia. It combines an inner layer of bold, bright colour surrounded by crystal-clear transparency. The combination adds a distinctive look to the phone’s monobody design, as well as durability.
The Asha 500, Asha 502 and Asha 503 all feature this, and were launched in Lagos, Abuja, Benin and Port Harcourt over the weekend.
Head of Marketing, Nokia West and Central Africa, Deborah Shepard said”of the new devices:
“In addition to the stunning new look, the Asha ICE range boast of new features and apps that will impress our customers such as the amazing swipe feature that enables people take pictures with a single swipe and share instantly on their social network with a simple tap, its colourful variants and most importantly, its affordability. For the first time, WhatsApp will also be available to Asha Platform devices along with other popular chat and messaging apps already available for Asha Platform devices, such as WeChat, Line, eBuddy and Nimbuzz”.
The Nokia Asha range was introduced into the Nigerian market in 2012 and since then has experienced massive acceptance with deep market penetration in the country. Nokia has continued to expand the Asha range with smart and colourful devices embedded with cool features and applications that appeal to its customers across the country.