Lagos, Nigeria – March 28th, 2014 – Nokia has announced the introduction of the Nokia X Smartphone into the Nigerian market a few weeks after it was launched to wide acclaim at the Mobile World Congress in Barcelona, Spain. The dual SIM android compatible device comes with a fresh, tile-based user interface inspired by the Lumia family as well as Fastlane to simplify and enhance the consumer experience.
Addressing trade partners at the launch ceremony which was held in Lagos on Friday, the Head of Marketing, Nokia West and Central Africa, Debbie Shepard explained that the Nokia X device combines beautifully crafted design, quality hardware with access to the Android app ecosystem to provide consumers with an affordable dual SIM smartphone in a range of exciting colours.
“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable Smartphone segment. Users will enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, Microsoft services such as Skype, OneDrive and Outlook email as well as chat applications including BlackBerry Messenger (BBM) and WhatsApp” she said.
Speaking further she noted that “The device comes with a 10.4mm slim, durable monobody design further enhanced by 4-inch scratch-proof display and an exchangeable back cover that comes in a variety of statement colours. The device runs on the Nokia X Software Platform and is powered by a 1Ghz dual core Qualcomm Snapdragon processor.”
Nick Imudia, Vice President, Nokia West and Central Africa, believes that influencers are at the core of a company’s success. This has resulted in Nokia partnering with iDea Hub, CCHub and MoMo (Mobile Monday) Nigeria to organise a 2-day training for apps developers tagged Nokia X Portathons. The training gave developers the opportunity to learn how to port their existing Android apps to the Nokia X Platform. The developers were given hands-on training and support for the apps during the training and were exposed to the several opportunities the Nokia X platform presents include the Nokia In-App payment facility.