Today, I saw a billboard around Ojuelegba in Surulere marketing Nokia’s Asha 305 and 311 as smartphones. Yes; smartphones. Unfortunately, I was driving and so

Nokia marketing touchscreen Asha 305 and 311 as smartphones

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Nokia Asha 305 and 311 smartphones

Today, I saw a billboard around Ojuelegba in Surulere marketing Nokia’s Asha 305 and 311 as smartphones. Yes; smartphones. Unfortunately, I was driving and so was unable to take a picture. If I didn’t see it myself, I wouldn’t have believed it should anyone else had told me. But, yes; I did see this.

The first thing that crossed my mind was, “Are things so bad that Nokia is going down the route of pushing feature phones as smartphones?

Then, it occurred to me that they wouldn’t be the first to do so. Remember the original iPhone? A pure feature phone, but cleverly marketed by Apple as a smartphone? The iPhone 1.0 couldn’t have third party apps (not even Java) installed and had no multitasking, not to mention the other numerous lacks on iOS version 1.0. At least, the Asha phones allow installation of third party Java apps, even if they lack multitasking. Then there’s USB-on-the-go, microSD card slot, and more.

As far as I can tell, the Asha devices are closer to true smartphones than the original iPhone was. If it was okay for Apple to push the iPhone 1.0 as a smartphone, then I am forgiving of Nokia pushing these devices as smartphones as well. After all, what is good for the goose is good for the gander. Are the marketing guys at Nokia finally learning the fine art of hype marketing?

In the meantime, Say hello to the Nokia Asha 305 and 311 smartphones.

  1. I actually saw a Nokia Asha touch screen phone in my recent travels…I was suprised because I didn’t even know there were Asha full touchscreen phones.

  2. Now that you’ve mentioned this Mr Mo, I would like to ask what differentiates a feature phone from a smartphone. I asked this in a post sometime back and no solid answer could be given. Can we really differentiate? If multitasking is the distinguishing feature, then, iPhone is not a smartphone. If it is presence of an app store, then the original symbians were never smartphones. If it is presence of an operating system, who says feature phones don’t have an operating system? Is it availability of apps? Then java phones are smartphones.

    I think I need help before I blow a fuse in the brain because I just realize that what I have taken for granted previously no longer holds waters. JUST WHAT THE HELL IS A SMARTPHONE?

  3. Mr. Mobility, I think @deoladoctor has said it all, how do you define a smartphone? I once had a Sonyericsson W880i, now this phone is not what you can normally classify as a smart phone but during one of my bragging sessions, I actually matched my brother who was using a blackberry curve (I think) ability by ability and app for app (mine were java based anyway) but the long and short of it all is that there was nothing that phone couldn’t do. It even had multi-tasking. So what really is a smartphone I really want to know?

  4. After some digging, saw these:

    A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone.

    Modern smartphones also included high-resolution touchscreens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and mobile broadband .

    One of the most significant differences is that the advanced application programming interfaces (APIs) onsmartphones for running third-party applications can allow those applications to have better integration with the phone’s OS and hardware than is typical with feature phones. In comparison, feature phones more commonly run on proprietary firmware , with third-party software support through platforms such as Java ME or BREW .

    Despite there being no standard definition to describe exactly what makes a smartphone, the term is commonly used to refer to a mobile with more advanced features, functions and capabilities than an average handset.

  5. In short, a typical smartphone would have more screen resolution, camera capabilities, connectivity options than a typical featurephone. Both’re devoid of concise definitions but we all recognise a smartphone once we handle it, thats definition enough

  6. Smartphone is a nomenclature to distinguish a class of phones that support third party apps natively. By natively, it means that those class of softwares that it runs that make it a smartphone are unique to the underlying operating system. By this definition, I think the Nokia S40 devices would pass for smartphones.

    The reason for this confusion now I believe is that before smartphones emerged in the market and while the definition is made and the word smartphone coined, what we had basically are dumb phones with no way for the user to add anything to the phone after purchase.

  7. Not holding brief for Nokia but a Nokia Asha phone (Asha 311) with:

    1- One GHz processing power
    2- 3.2 MP Camera
    3- Support for Mail for Exchange(Push Email) and Personal Emails
    4- Instant Messaging Support (Whatsapp/Nimbuzz e.t.c)
    5- Access to over 25,000 Apps from the Nokia Store
    6- Nokia Maps with Search and Social Functionality
    7- Support for 3rd Party APIs
    8- Capacitive Touch screen with corning gorilla glass
    9- 3G and Wifi enabled?
    10- Accelerometer and proximity sensor
    11- Fluid and Flat menu structure

    What then is a SMART PHONE if these Asha devices are not?

  8. 7- Support for 3rd Party APIs

    I don’t get that…

    It looks like there is no agreement on the classifications anymore.

    the delineating lines between feature phones, smartphones and tablets are getting increasingly tenuous..

    Soon, the classification will primarily be based on size, since it looks like smartphone shipments would surpass featurephones` eventually.. See this

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