In October 2014, ex-Apple CEO John Sculley launched Obi Mobiles. The company was later re-branded into Obi Worldphone with a goal to push affordable, premium smartphones in emerging markets. The initial target markets were in Vietnam, Indonesia, Thailand, the UAE, Saudi Arabia, Kenya, Nigeria, Tanzania, South Africa, Pakistan, Turkey and India.
Obi Worldphone in Nigeria and Kenya
In Nigeria, Obi smartphones have not gained much traction since their arrival in the country. And now, TechWeez reports that Obi Worldphone has quietly exited the Kenyan market after a year of operations there.
Obi set a target to make the SF1 and SJ1.5 smartphones available in 50 to 70 countries by 2017. It doesn’t quite look like they are going to meet that target. Incidentally, I had a hands-on with the Obi SF1 and found it a solid device. One wonders how well the manufacturer is doing in the other initial markets.