Starting with first services on some of the new Nokia devices in July and August, Ovi services will be re-branded as Nokia services in a transition expected to continue into 2012. Each of the services under the Ovi umbrella will simply be re-branded as Nokia, with no planned disruption to the service roadmaps.
This was reported on Nokia Conversations this morning, and I dare say a very much welcomed one. Here at Mobility Nigeria, we have always thought that Nokia differentiating their services from their devices was a bad idea, as it created confusion for the average consumer. Fortunately, Nokia’s EVP and Chief Marketing Officer, Jerri DeVard shares our sentiments.
Here is what he said:
“The reasons for this decision includes the fact that Nokia is a well-known and higly-loved brand the world over. Our mobile experiences are tightly integrated with our devices- there is no longer a differentiation.”
So from July, we should begin to see the word Ovi replaced with Nokia, on all services.