Only 25 per cent of the world currently has access to email, and seeing that mobile phones are fast becoming the default Internet access device for most of the world, it only makes sense that email on mobiles be given critical attention.
Take India, for example: 1.13 billion people; less than 50 million PCs (that’s one computer for every 20-odd people), but there are more than 600 million mobile phone subscribers. Mobile is already the default mass media and communications channel. It’s where most people will send and receive emails. These are the people for whom Ovi Mail is particularly useful.
This is clearly shown when you look at the statistics of who is using Ovi Mail the most. Seven of the top ten countries activating Ovi Mail accounts are in emerging markets. Indonesia, Vietnam, India, Bangladesh, China, Kenya and Nigeria are among the top countries for activations.
The service is free, which helps a lot, but more importantly for these markets, you don’t need access to a PC to create or use it. You can do everything with Ovi Mail directly on your phone. The service is supported on nearly 200 device models worldwide and is localised in 26 languages.
Ovi Mail, the email service that comes with your Nokia phone, has announced that it now has 10 million activated accounts. If you don’t have an email account yet, or you want something that requies no PC usage to administer at all, go get yourself a Nokia phone and join the Ovi train.