Two years ago, I wrote about PayLater as one of two innovative Nigerian financial apps that everyone should be using. PayLater’s value proposition is so simple and addresses such a huge need that it was difficult not to be excited about the service. Fast forward to 2017, and the PayLater Android mobile app has hit 500,000 downloads from Google Play.
PayLater Android mobile app: 5000,000 downloads
Five hundred freaking thousand downloads. You may not understand how huge that is for a local Nigerian app. Uptake of Nigerian mobile apps has been generally abysmal. Many Nigerian mobile apps have not made 5,000 downloads, and here we are with one clocking half a million. PayLater’s milestone is cause to roll out the drums and celebrate.
In January of this year, I wrote an article about how PayLater is making waves without any of the usual media hype. Someone responded that my article was definitely a sponsored post. LOOL. This one must be sponsored too. It is okay; we get all sorts of comments.
As someone who has followed mobile app statistics in Nigeria for years and who has talked about how poor most have been, seeing an app buck the trend is exciting. Good news is great cause to celebrate.
Congrats To The Pioneers
Because of PayLater, there is now a plethora of Nigerian mobile apps offering similar services – QuickCheck, Branch, Kudi, to mention a few. PayLater opened up this terrain. So, we are not just celebrating the milestone; we are celebrating industry leadership.
Here is a big Congratulations to the PayLater team. You guys do good work and have become a shining beacon of hope. Please sustain it. Don’t mess it up now. I look forward to celebrating a million downloads of the PayLater Android mobile app. And 10 million. And 50.
Founder of MobilityArena. Yomi’s journey in mobile started in 2001. Besides obsessing over mobile phones, he also started creating WAP sites (early mobile-friendly websites created with WML). He began writing about phones in 2004 and has been at it since then. He has owned over 200 devices, from Symbian, Palm, PocketPC/Windows Mobile, BlackBerry/BB10, webOS, Windows Phone, Firefox, Ubuntu Touch, to Android, iOS, and KaiOS operating systems.