Advertisement Bankole Oluwafemi’s piece, “Blogging From Behind A Laptop Equals To #Fail” is one that every blogger or wannabe blogger should read. Armchair blogging, as


Re: Blogging From Behind A Laptop Equals To #Fail

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armchair blogging


Bankole Oluwafemi’s piece, “Blogging From Behind A Laptop Equals To #Fail” is one that every blogger or wannabe blogger should read. Armchair blogging, as I call it, or blogging without hands-on experiences of the people, products, businesses or subject that you are writing about, is a fail. Armchair bloggers are often just after traffic and do a lot of recycling. There is very little creative thought or originality involved in that.

People who write about companies whose processes they have no idea of. People writing “reviews” of phones that they have never touched. People whose trade is to copy a bit of news off another blog just to rehash on theirs. We have them a plenty. Armchair bloggers. Or to coin a new term from Bankole’s title, laptop bloggers.


Some people read where it says in my profile that I have owned over 100 mobiles and wonder why I put it there. It is a statement: I know phones not just in theory. I have owned and actually used them. In addition to those that I have owned, I have had access to many more for brief periods of review. No armchair blogging here.

Bankole nailed it. He also nailed something else. Here:


I also learnt something else. When you see all the gears grinding in the backend, and maybe like only one percent of it is code, and the rest is humans making phone calls, riding bikes, handling inventory and visiting their customers, you realise that this is not a technology ecosystem, and the people we are talking about aren’t technology startups. This is a startup ecosystem. At best, what they do is technology enabled entrepreneurship. Forget about the “tech” prefix, I just want to talk about startups now.

I said pretty much the same months ago in my article, What is a tech business/startup? There were those who argued, claiming that the differences do not matter. But look around you: those who get the difference and understand the environment as Bankole has summarised it are those who are succeeding. Let’s cut out the bullshit: thinking that Nigeria is largely a technology startup ecosystem will sink you and your business. Learn it fast and don’t forget it.

Let me add, if you read on a blog anywhere that we have in Nigeria today is largely a technology ecosystem, you are likely reading an armchair blogger – someone who has no hands-on experience of the environment that they are writing about. There is tech in there, but as I have said before, it is mostly technology as an add-on. Quote me.

You should go read Bankole’s complete article: Blogging From Behind A Laptop Equals To #Fail.

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  2. Fantastic response, Mr. Mo. Yes, it’s mostly technology enabled entrepreneurship out there right now. Right now, so much physical infrastructure doesn’t work that code makes little to no difference. But eventually technology will become so mainstream that we’ll hit the “long tail”, where code and genuine algorithmic enhancements will become true differentiators.

  3. It’s never that easy. You need resources and the right kind of exposure to gain these firsthand experiences. Quite a good number of bloggers out there are actually well meaning but have no choice but to make do with what is at their disposal. Unless there’s massive funding and backing from the onset, we all have to start from behind our laptops.

  4. Blogging is not for everybody. It demand passion and commitment to what you like. Some boys thinking, is that it is a form of online business. And there are people outside there swindling the uninformed that they can build a blog and make tons of money over night.

  5. I did tweet a minuscle of this earlier today. So many blogs but so little content; aftermath of the erroneous philosophy that blogging = tons of cash…when as you put it it equals to fail.

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