This morning, I had a discussion with a colleague over the top selling mobile phones in Nigeria. I am aware of a list that claims that the following devices are the top selling phones in Nigeria (as at September 2012):
1. Samsung Galaxy Pocket – costs around N15,000
2. Blackberry Curve 4 (9360) – costs over N30,000
3. Blackberry Bold 5 (9900) – costs over N80,000
4. Blackberry Curve 7 (9320) – costs over N30,000
5. Nokia Asha 202 – costs around N12,000
Let me say this as nice as I can: that list is absolute rubbish. In a country in which over 90% of the population live on less than $2.00 daily, if hell freezes over and heaven falls to the ground same day, there is no way that many of the above-listed phones are the top selling phones in Nigeria. I have seen the list myself, and this is not a list of top selling smartphones. It is specific – phones.
Have you seen those cheap sub-N5,000 phones by Nokia, Tecno and other brands, including China phones? Those are the phones that sell the most in this country. I don’t need any statistics to tell me that. I don’t care who drew up the above list or what credentials they have, that list is laughable. It is bad enough that getting statistics is hard in this country, but pushing out absolutely ridiculous “statistics” is worse. The above list sounds like the compiler sampled a handful of Nigerian online retail stores – who naturally do not offer devices below a certain price point (to cover delivery costs) to draw up the said list. On several of those stores, the iPhone 4S costing N99,000 is a top selling phone. Bah!
If you want to do statistics in Nigeria, do the leg work thoroughly and give us believable figures. This list is totally unbelievable. No one should believe it.
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