We already knew it was going to happen: BlackBerry OS and BlackBerry 10 OS were going to go the way of the dinosaur. Every step that Blackberry has taken in recent times told us so. Finally, BlackBerry CEO has spelt it out: BlackBerry will not produce smartphones running BlackBerry OS and BlackBerry 10 SO any more. We must call a spade a spade: BlackBerry OS on life support.
So, let’s make this funeral service announcement brief.
- Blackberry will not produce smartphones running BlackBerry OS and Blackberry 10 10 OS any more.
- BlackBerry will provide software update support to existing BB10 devices for another two years
- Blackberry is Adopting Android OS and will try to position itself as the “most secure Android smartphone for the enterprise.”
- BlackBerry will produce two medium range smartphones running Android OS this year
If you ask me, I think that BlackBerry is still making a mistake with this ongoing focus on enterprise. It looks to me like enterprise is a dead end for them. It is a market that is too small to drive the numbers that BlackBerry needs to thrive. Blackberry needs to focus on creating secure consumer-facing devices. Perhaps a dual strategy wouldn’t be a bad compromise – target the flagship BlackBerry device at enterprise and then fashion the mid-range devices for the consumer market.
However the company chooses to handle this, there is no doubt that it is only a matter of time before BlackBerry OS becomes history. With No new phones running the OS being released, the end is nigh. BlackBerry OS on life support.