Samsung Galaxy S10e: the budget Galaxy S10 flagship

Samsung Galaxy S10e is the base model of the Galaxy S10 range of phones, and it is the one that will “save” Samsung this year of our Lord, 2019.

Samsung’s 2019 flagship line up is the most complex ever. Last year, with the exception of the Note9, which occupies a separate spot, we had just three models to contend with – Galaxy S9 and S9 Plus. This year, we have the S10, S10e, S10 Plus, and S10x.

I do not pity shoppers who now have to sift through all the details to pick one from out of four flagship options. If you prefer to throw in the Note10, that complicates things further for you, and may God help you.

At this point, I want us to have a look at the Samsung Galaxy S10e, and why it is the model that will “save” Samsung this year. We start with the key specs.

samsung galaxy s10e canary yellow top

Samsung Galaxy S10e Specs and Features

  • Software/Operating System: Android 9 Pie + OneUI
  • Display: 5.8-inch, 2960 x 1440 pixels, Super AMOLED display with Corning Gorilla Glass 5.  
  • Dimensions: 142.5 x 70.5 x 8.1 mm
  • Build: IP68 Water and dust resistance
  • Colours: Prism Black, Green, White, Canary yellow.
  • Fingerprint Sensor: Side-mounted 
  • Rear Camera: 12 megapixels (wide angle) + 12 megapixels (telephoto) dual camera 
  • Front-facing Camera: 8 megapixels, LED flash 
  • Processor: Exynos 9820 (EMEA); Snapdragon 855 (NA/LATAM/China) Octa-core 2.8 GHz 
  • GPU: Mali-G76; Adreno 640
  • RAM: 6 GB  / 8 GB 
  • Internal Storage: 128 GB / 256 GB 
  • Memory Card: Yes; up to 400 GB 
  • Battery: 3100mAh with 15W fast battery charging.

Welcome to the age of the Budget Flagship

This is the age of the budget flagship, and it isn’t difficult to see why and how. The prices of flagship smartphones have gone through the roof in recent years. Once upon a time, with $500, you could get yourself a flagship phone. Now, you need  to have at least $899 and above for most of them.

It just does not make much economic sense anymore for many people to upgrade their flagship phones every year. Never before have flagship phones been this exclusive, and it does not look like that is about to change.

But manufacturers are seeing a drop in sales of those devices. Samsung has had a tough time selling the Galaxy S10 duo. Apple has had it rough too. To stop the bleeding without sacrificing quality and brand identity, we have this new segment which I call the budget flagship.

A budget flagship is a flagship-grade smartphone that costs less than the flagship. Oh, well. How else was I supposed to describe it? Do you get the picture?

Xiaomi PocoPhone F1

The Pocofone F1, for example, has a flagship processor and RAM, but in a slightly less quality body. A few other flagship features are left out as well. And so, it is available for much less than Xiaomi’s flagship model or any other flagship model out there for that matter.

If you understand that, then you can understand the Samsung Galaxy S10e, because that is the same model it is built on. The S10e has the same processor as the other S10 models. It has 6 GB (or 8 GB) of RAM. It has an Infinity-O display with a punch hole camera.

It is a Galaxy S10, but for less. And for that reason, it will sell well in budget markets like India, Pakistan, Indonesia, China, and Nigeria. It will also sell in a market like the USA, because everybody loves a great bargain. The iPhone XR sold like hot cake in the USA after all.

samsung galaxy s10e 3
Samsung S10e

Positioned Right

Samsung Galaxy S10e will compete against iPhone XR, which was the bestselling 2018 iPhone model in the USA.

It is a strategic model designed to appeal to those who want a flagship smartphone for less. Which is why the Pocofone F1 is so popular. And it is the same reason why budget flagship models everywhere are selling well.

As such, it will stem the tide of people migrating from Samsung’s flagships to other brands.

Personally, if I will be buying a Samsung flagship this year, the Samsung Galaxy S10e is the model I will buy. One: I love a great bargain. Two: its 5.8-inch edge-to-edge display is compact enough for someone like me who tires of the strain of using big phones.

The recommended retail price of the Samsung S10e has been pegged at $749. That is about NGN 266,000 only at the current exchange rate.

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