The battle against Apple just got turned up a notch as the popular Korean manufacturer of mobile phones Samsung recently hired Tongue, a marketing company to go in front of an Apple store carrying placards bearing the message “Wake up” and chanting.
The protesters arrived in a black bus that had the Wake Up text printed on both its sides. Apparently the battle has passed the level where the two giants throw subtle jabs at each other in adverts and now is a full blown attack.
The only guess that comes to mind as to why Samsung would do this is to maybe gain extra publicity in lieu of their possible May 3 unveiling of the next flagship Galaxy device, the Galaxy SIII. Samsung has a dedicated website set up that has a countdown which you can check out here
What do you make of this move by Samsung?
RIM Australia has since issued a statement claiming responsibility for this protest:
“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”