Samsung tops; Lenovo, Xiaomi drop off top smartphone brands Q1 2016

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The figures are in from IDC for smartphone shipments for the first quarter of 2016. In no surprise, Samsung is still top of the chart, with a very comfortable lead with 24.5% marketshare. Apple is in a somewhat distant 2nd place with 15.3%. And Huawei is in an even more distant 3rd place with 8.2% marketshare.

top smartphone brands

The surprise is that Lenovo and Xiaomi have dropped off the table. Damn. Who replaced them? Oppo (5.5%) and Vivo (4.3%).

The Chinese are still ruling the smartphone market though – three of the top five brands are red. Both Samsung and Apple recorded a drop in shipments, with Apple taking the bigger dip.

Related: The top 10 smartphone brands in Africa in 2020


  1. Was reading that overall smartphone sales dropped 3% in Q1 year on year for the first time. I was wondering who the casualties were apart from Apple. Now I know.

  2. I have been wondering what level of damage is happening in Nigeria generally speaking. With the exchange rate issues on ground, I can imagine that smartphone sales in Nigeria must have dropped much more than 3% in the last quarter.

  3. That was the first thing I actually thought, but will we really know the figures like we would for the Oppos and Xiaomis?

    I’d love to know how the likes of Innjoo did compared to Infinix and Tecno, especially Q4 and Q1 when the exchange rate really began to bite.

    Will we see less new phones released as a result?

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