It is no longer news that Microsoft let go thousands of workers and wrote off their acquisition of Nokia. In order to cut their losses and refocus on a more structured phone portfolio. As part of an email that was sent to staff worldwide Microsoft CEO, Nadella, acknowledged that:
Its a strategy to grow and create a vibrant Windows ecosystem that includes our first-party device family.
We plan to narrow our focus to three customer segments where we can make unique contributions and where we can differentiate through the combination of our hardware and software. We’ll bring business customers the best management, security and productivity experiences they need; value phone buyers the communications services they want; and Windows fans the flagship devices they’ll love.
This basically means Microsoft will refocus their device line up into 3 major segments and we will subsequently see lesser releases of Microsoft devices per year. The 3 segments are:
- Budget devices: This will cater for the needs of those in emerging markets.
- Business class devices: For those in enterprise markets.
- Flagship high-end devices: Meant for the die-hard fans.
You can read the full email here.