See the next line of phones Microsoft plans to release

It is no longer news that Microsoft let go thousands of workers and wrote off their acquisition of Nokia. In order to cut their losses and refocus on a more structured phone portfolio. As part of an email that was sent to staff worldwide Microsoft CEO, Nadella, acknowledged that:

Its a strategy to grow and create a vibrant Windows ecosystem that includes our first-party device family.

and:

We plan to narrow our focus to three customer segments where we can make unique contributions and where we can differentiate through the combination of our hardware and software. We’ll bring business customers the best management, security and productivity experiences they need; value phone buyers the communications services they want; and Windows fans the flagship devices they’ll love.

Microsoft Lumia 640 XL

This basically means Microsoft will refocus their device line up into 3 major segments and we will subsequently see lesser releases of Microsoft devices per year. The 3 segments are:

  • Budget devices: This will cater for the needs of those in emerging markets.
  • Business class devices: For those in enterprise markets.
  • Flagship high-end devices: Meant for the die-hard fans.

You can read the full email here.

2 comments

  1. This is what everyone is making.its Not new. Just pray after all this laying off and cuttingoff, and hype.that the os isn’t shitty

  2. @justice, your personal description of the operating system isn’t what is being discussed here.

    Microsoft are simply moving towards the model Google has adopted. It is interesting to note that, apart from BlackBerry, Microsoft is the only other major player to produce both the handset and software. With the Google Android model, manufacturers produce the handsets and you develop the software. This seems to be the direction Microsoft may be taking, as this was the case with Windows Mobile.

    And with Yezz in India becoming one of the official manufacturers of the Windows phone devices in emerging markets, it will be interesting to see what Windows phones will look like in a year’s time.

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