Snapchat is a multimedia messaging app and one of the principal concepts of Snapchat is that pictures and messages are only available for a short time and after that, it is gone. As of February 2018, Snapchat has 187 million daily active users.
Since March 2016, Snapchat has offered one-to-one video chat as well as audio and video notes, along with “Discover” to let brands show ad-supported short-form entertainment. But now, Snapchat wants the “chat” part of its name to go even further so they introduced a new feature in their recent update called Video Chat. Snapchat will offer a way for up to 16 people to video chat. If any more join, it will become a voice chat that supports up to 32 people.
This update will also include mentions, or tagging of friends, in Snapchat Stories. This feature has been long available on Instagram and allows for people to be notified of their inclusion, and for viewers to swipe up and choose to add their profile or view their Snapchat Story. The update helps not only the casual Snapchat user but would also improve the experience of social media influencers who hope to grow their followers on the app.
This video chat update, would be rolling out to users globally this week, meaning users now have a new way to communicate.
Snapchat described in its blog post, that video chat can make texting “even more fun.” This move is also a way to encourage users to spend more time on the app and broaden Snapchat’s core message of being a camera app.
The picture below is what the group video calling would look like:
To access the feature, you can enter an existing group chat or create a new one. Users can just tap the video icon to start a group video chat. Each member of that group will be invited to the call and can choose whether you want to join via video or voice.
Group video is not new. Facebook Messenger launched group video calling for up to six friends back in December 2016. Snapchat’s key competitor, Instagram may be adding video and voice calling soon, according to new reports. For now, Instagram only allows for live video chat between two people.
What do you think about this new feature? Share your thought.