• Sat. Apr 17th, 2021

Sony Mobile still making a loss; open to exit option


Sony makes some of the finest smartphones around but, year after year, they have been unable to turn this into profit. The consensus is that Sony mobile requires a drastic overhaul. Will cutting costs and focusing on high-end phones be enough to turn things around?

Reuters reports that the Japanese brand is “now open to options including sales and joint ventures for its money-losing TV and mobile phone operations”.


Sony Mobile Logo

 

Back in 2012, Sony’s partner, Ericsson, pulled out of the Sony Ericsson joint venture because the business kept struggling.



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