Music streaming service Spotify announced recently that it has acquired a Paris-based startup called Niland. This company focuses on machine intelligence and artificial intelligence, and this is meant to build recommendations for users. This would be beneficial for users that might want to expand their library.
By acquiring Niland, the streaming giant has added more fuel to its battle with Apple Music to provide the best recommendations to its users. Niland CEO Damien Tardieu has researched for years on how to form connections between various types of music. Meanwhile, Spotify currently uses a system known as collaborative filtering, which consists of analyzing public sources of information, such as blogs, to find when multiple artists, albums or songs are referenced in the same context. Niland, on the other hand, pulls out information from fresh music content to form connections with other artists.
Here’s a quote from the Spotify Website:
“We are pleased to welcome Paris-based machine learning startup Niland to the Spotify family. Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify’s passion for surfacing the right content to the right user. The team from Niland will join our New York office and help Spotify continue innovating and improving our recommendation and personalization techniques resulting in more music discovery which benefits both fans and artistes. Their innovative approach to AI and machine learning based recommendations is a perfect fit for the Spotify team”.