Stealth advertising, public image, and goats

Trying to sell anything in these times can be a daunting task. This is partly due to the fact that there are a whole range of products for different groups of people and you need to make your products appeal to as many groups as possible, or just to the predominant groups.

stealth advertising

You have the ‘hip and cool’ youngster who all want to own the device that their celebrities own, you have the old accomplished businessmen who force all their workers to use their phone just because it’s been working for a long time, and you have the energy-enthusiasts who care about the greenhouse effect and energy conservation.

Well, in that light, Google recently disposed of all their lawn mowers and acquired goats! Yeah; you read that right! Real live farm goats! And no, they didnt buy the goats, they RENTED them… they still rent them. Here’s what Dan Hoffman, their Director of Real Estate and Workplace Services had to say.

“At our Mountain View headquarters, we have some fields that we need to mow occasionally to clear weeds and brush to reduce fire hazard. This spring we decided to take a low-carbon approach: Instead of using noisy mowers that run on gasoline and pollute the air, we’ve rented some goats from California Grazing to do the job for us (we’re not “kidding”).

A herder brings about 200 goats and they spend roughly a week with us at Google, eating the grass and fertilizing at the same time. The goats are herded with the help of Jen, a Border Collie. It costs us about the same as mowing, and goats are a lot cuter to watch than lawn mowers.”

What can I say! Sounds like a good time to be a ‘goat’. The goats eat for free, and they get paid too.

Well, there you have it! But really, the questions on my mind are these:

  1. How does company marketing affect the types of devices you buy?
  2. Does a tech company going “green” really influence the way you see them?
  3. Is it more about the device or what the company stands for?
  4. What drives you to pay for a mobile device?
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2 comments

  1. i believe for now, i am biased toward how a product function especially a gadget.let china and her likes fix their mega green house issues,perhaps then we will deploy lizards and frogs to do our home fumigation instead of awful smelling fumigants.excellent post wih sound contrast.shukran

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