If you want to sell a product or service online, advertising is key to your digital marketing plan. Google Adwords (also called Google Ads) is one of…

Google AdWords desktop

Google Adwords 101: A quick primer for beginners

If you want to sell a product or service online, advertising is key to your digital marketing plan. Google Adwords (also called Google Ads) is one of…

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Academics

Good luck telling your parents you want to study Blogging

At a digital marketing class yesterday, I was asked if Nigerian universities offer digital marketing courses. Are there any, for example, where someone can apply to study…

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digital economy best practices

Best Practices for SMEs in a Digital Economy

I was honoured to be a guest on a Tweetchat in which I was asked to speak on the topic, “Best practices for SMEs in a Digital…

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mobile digital marketing

Digital 101: Understanding digital media requires that you understand mobile

Digital media refers to content that can be accessed on electronic devices and over the internet. These devices include desktops, laptops, tablets, smartphones, feature phones, connected cars,…

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digital marketing apps

Essential free apps for starting a digital marketing career

Digital marketing is the buzz these days. Often, you have to work on the go. Here are some essential free apps you can use for digital marketing…

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