From a press statement by World Wide Worx:
BlackBerry’s 32% keeps it in the number one spot in terms of brand of phone used by students, ahead of Samsung at 27% and Nokia at 21%. When asked for their brand preference regardless of affordability, one out of every two respondents chose the Apple iPhone. Samsung came in second at 29%, and Sony in third place at 9%.
Also from the research, 17% of phone users indicated they’d be going with BlackBerry as their next phone brand.
Research aside, almost everywhere you go in African cities, you see people with a Blackberry phone, be it legacy versions or OS10. Most folks I know use one and many more still cling to their hardware QWERTY BlackBerry. It is obvious people around here love BlackBerry. Let’s hope the guys up there capitalize on this trend.