Every celebrity wants to cash in on the tech boom. We have seen the likes of Kim Kardashian raking in millions of dollars from mobile games. Sometime last year, Nicki Minaj and Jason Statham signed up to make mobile games too. Taylor Swift have just joined the band wagon.
Glu Mobile Inc. made the announcement of the partnership. Swift is expected to “work exclusively with Glu as part of a multi-year partnership to develop and create a new, one-of-a-kind digital gaming experience”.
Niccolo de Masi, Glu Chairman and CEO, said the following :
“Bringing with her over 227 million social followers*, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family”, “We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,”“Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”
The game is expected to be release late 2016, probably for Android and iOS users. Further information would be provided by Glu as time goes on.