Telecom industry: When dominance becomes subscriber’s headache

MNP-Nigeria

The Nigerian Communications Commission (NCC) apparently had a good intention. Last month it announced that there are now dominant players in the Nigerian telecommunications market, almost 12 years after what is now regarded as the GSM revolution commenced.

The pronouncement was the outcome of NCC’s Study of the Assessment of the Level of Competition in the Nigerian telecommunications industry. According to the regulatory agency, the primary objective of that exercise is to “ensure fair competition in all sectors of the Nigerian communications industry.”

In 2010, NCC had conducted a similar study. But none of the service providers could be considered a dominant player. But a repeat exercise in June 2012 came up with a verdict that two operators – MTN and Glo – are the leading lights.

The study considered six market segments namely Mobile Voice, Fixed Voice, Fixed Data, Mobile Data, Upstream Segment and Downstream Segment. Going by the study, there are no dominant operators yet in the fixed mobile, fixed data and downstream market segments.

With over 47.4 million subscribers (about 43.57 per cent market share) as at December 2012, MTN emerged as the dominant operator in the voice data category. A pioneer in the Nigerian GSM sub-sector, along with Airtel (known as Econet when GSM service was launched in Nigeria in 2001), MTN was also announced as joint dominant operator in the upstream segment. It shared that honour with Glo, which launched its services in 2003 and had about 24.1 million subscribers (about 22.15 per cent) as at December 2012.

In its report, NCC declared that there are concerns in the two market segments. For mobile voice, it states that the segment is not “effectively competitive.” Fundamentally, NCC expressed worry about the “wide differential (of about 300 per cent) between on-net and off net calls.” It goes further to warn that “this is indicative of the likely establishment of a calling hub for MTN subscribers.” This is what has raised concern for GSM subscribers.

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Although the regulatory agency stated that the dominant operator in the mobile voice market should, among others requirements, collapse on-net and off-net retail tariffs immediately, that is yet to be done. According to MTN tariffs, its subscribers are encouraged to make calls within the networks. Take the MTN booster weekly prepaid charge. It offers MTN-to-MTN calls at 10 kobo per second, while subscribers are charged 150 per cent more – 25 kobo per second – for calls to other networks. At 30 kobo per second for calls from the second minute till the rest of the day, MTN Super Saver off-net call rates are exploitative. There is a huge difference of 200 per cent as it charged 10 kobo per second for on-net calls.

Other operators appear to have made life easier for their subscribers when making calls outside their networks. For Glo, its Talk-Free pre-paid package, on-net calls cost 15 kobo per second and 18 kobo per second for off-net calls. SMS charges are the same N4 irrespective of whether the message is sent to within or outside the network. On Glo Hi-Flier and G-BAM Hi 5ive, subscribers enjoy same 18 kobo per second charge to any network within Nigeria. But Glo is also guilty of exploitation as it charged 10 kobo per second for on-line calls on Glo Gista but 30 kobo per second for off-net calls, while Glo 1derful rates for voice calls are 15 kobo per second for on-net calls and 25 kobo off-net.

Airtel has 2good Classic and Airtel Club 10, among other packages. For the former, voice calls have a flat rate of 18 kobo per second for calls to all national destinations, irrespective of the network. Airtel Club 10 requires subscribers to register 10 Airtel lines of family, friends or associates which would then enable calls to be made at 8.34 kobo per second. Calls to other Airtel numbers on this package cost 20 kobo per second on-net and 30 kobo per second off-net.

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Etisalat has Easy starter, among its several packages. Calls to all networks cost 50 kobo per second, while Homezone calls are charged at 40 kobo per second whether on-net or off-net. On Easycliq, calls within the network at peak period cost 40 kobo per second and a minimal increase to 50 kobo per second for off-net calls.

Tunde Agbabiaka, a consumer rights advocate, appeals to NCC to ensure that the benefits of the dominant operator declaration are accruable to the subscriber. “The regulator must not encourage or be soon to be encouraging the dominant players to stifle the other network operators. That is dangerous for the market that has become vibrant as a result of competition among the operators,” he said.

Having commenced the Dominant Operator policy since May 1, the NCC is expected to have ensured compliance with the new regime, particularly in the area of pricing. In his recent announcement, NCC’s Director of Public Affairs, Mr Tony Ojobo assured that the regulatory agency would deploy all necessary procedures to ensure that both companies did not use their dominant positions in the industry to stifle competition. NCC said it had, therefore, put measures in place to correct current anti-competitive behaviours being practised by both dominant operators. In his words, “dominance, in itself, is not negative because it is an indication of the effectiveness, resourcefulness and strategic decisions of the operator. However, the conduct of the operator determines how its dominance would be perceived, particularly if that conduct is likely to substantially lessen competition and distort the market.”

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As it is, being the dominant operator in the mobile voice market segment, MTN has devised a strategy to compel Nigerian subscribers to either migrate to its network or acquire new MTN lines. The large disparity between on-net and off-net calls also appeared to be a strategy to discourage MTN subscribers from making calls to other operators.

According to consumer rights advocates, there is cause for concern in this game of might is right as the subscribers would be the ultimate loser. Nigerians haven’t forgotten how they had to queue all day to make calls at NITEL offices and how they were reminded by their own Communications Minister that telephone service was not for the poor. Nigeria must not be allowed to descend to that better-forgotten past.

It is feared that if the call rates disparity is not quickly checked by the regulatory agency, the smaller operators might be discouraged from investing in the networks.

Unless NCC checks the excesses of the dominant operators, the regime of monopoly that stunted the growth of the sector before the GSM revolution commenced in 2001 may just well return.

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One thought on “Telecom industry: When dominance becomes subscriber’s headache

  • May 26, 2013 at 9:42 am
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    its really a shame that the cost of inter-network calls are relatively high compared to intra-network calls, I could remember before now, people would absolutely not call other people on other networks, my friends made me switch to MTN as they were totally afraid of calling my glo line (high costs and voicemail issues). The call rates have since dropped and people carry more than one phone line, but it would be good if NCC would step in and make internetwork calls reflective of the interconnectivity rates (for Christ sakes local calls costs more than international calls).

    am on the supersaver plan and to me it’s a lifesaver after the first minute (I can run my mouth with confidence), inter-network calls should be brought lower to say N12/10.

    But what I would really love to see is NCC intervention in the cost of data for non-blackberry users, if a blackberry phone. an have a data allowance of 1GB at 1,500 (MTN) and at 1200 (Airtel) why should non-blackberry users pay 2 to 3 times more

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