Last week, Google in collaboration with Infinix brought the Android One project to Africa, with Nigeria as the first port of call. It was good exciting news, because we never expected the Android One project to reach Nigeria, at least not this soon. But hey, It’s here and worth celebrating.
Now let’s look at this critically, “Google partnering with Infinix”. Have you wondered to ask, “What’s in it for both of them?”
From the Google point of view, they stand to gain more users in their ecosystem. In fact, that has been the ultimate goal for Google-getting as many people as possible to use their services which translates to more ad revenue. The Android One project aims to take Google services farther to emerging countries, bringing good quality devices at affordable prices, and taking it to places where people can’t afford the expensive phones.
Looking at the Infinix side, they’re the ones benefiting the most. You see, this collaboration has announced them globally. With that move, they made headlines all over the world. Top blogs like GsmArena, PhoneArena, MobilityArena 😉 etc, carried it as news. In lay man terms, Infinix don hammer!!
Remember, the Infinix Hot 2 will also be launched in 5 more African countries : Egypt, Ghana, Ivory Coast, Kenya, and Morocco. I doubt Infinix had a presence there before now, and most importantly this translates to thousand more units of the Hot 2 being shipped out.
Did I also mention that the Infinix Hot 2 now has a thread on XDA Developers? You can imagine the good stuff that would come out of it. Check it out HERE.
Meanwhile, if I were Infinix, I would push to release more Android One devices, because Google would be indirectly advertising it for me. You can then imagine how sweet this partnership is.
We should take a cue from this and push for similar mutually beneficial partnerships, both in our lives and businesses.