Traditionally, the world of mobile technology was occupied mostly by techies and geeks – people with an inclination towards the technical aspects of technology – web designers, developers, engineers, computer scientists, et al. Years back when I first got involved in smartphones (that would be 2002 to 2003), only techies and geeks really knew about and bothered with smartphones. However, times have changed.
Mobile technology has since gone mainstream, and a new class of users and enthusiasts have risen. They are not technology people. They don’t know what HTML is, or GPRS or WCDMA. They don’t know what an IPS screen is, and why/how it is different from AMOLED or TFT. They couldn’t be bothered. But they love gadgets and what the gadgets can do for them. They love to watch movies, to shop, to chat, and to listen to music, among other things. They are mothers, accountants, cleaners, bankers, entrepreneurs, drivers, clerks, architects, doctors, and everything else but techies. They are the equivalent of car lovers who have little or no technical knowledge of cars. Or wrist watch lovers who have no idea of the technicalities of watches. They are interested in everything else but the technical details of the phones that they so love.
Because they do not care for all those technical details that techies and geeks bother with, they do not care for specifications beyond the basics. They are constantly on the look out for which gadgets are new in the market and want to have them. They are the ones who make or break the sales. They carry two or more smartphones, and may have a tablet or eBook reader in tow. They are also likely to be found with a power bank. They exist in all classes too. They are the gadget lovers. Their army grows by the day, much larger than the army of techies and geeks combined. Welcome to the new world of mobile.