techie: a person who is expert in or enthusiastic about technology, especially computing.
The techie downloads a free anti-virus software to his PC. He installs it without breaking a sweat. He is not surprised when he gets a prompt notifying him that he has 30 days of use before he is required to register the software. Below that notice is a link for registration. He expects it to be there and clicks on it right away.
In a few moments, he has submitted the registration form and opens another tab in his web browser to check his email. There, he finds an activation email from the anti-virus company and copies the activation code in it. Back to the software, he pastes the code in and submits. Pronto! He is notified that his PC is secure for the next one year.
The above procedure does not take more than 15 minutes. The techie does not break a sweat at all. But not so for many others. I have lots of clients, family, and friends who find the above procedure a highly complicated one. I have explained it again and again. Yet, each year, they require my help in renewing their anti-virus subscription. In some cases, I have detailed the procedure down on paper for their convenience. They still do not have a grasp of it.
Replace PC with smartphone – and sometimes with DSTV or DVD Player, and very little changes. Many non-techies struggle with what we have taken for granted for many years. Perhaps some day, this will change when humans can simply talk to computers. Just perhaps.