Time for a little exercise.
Walk up to someone, your colleague, a friend, neighbor or anyone you can talk to. Ask them what they know about Microsoft. Chances are they don’t know Microsoft also makes phones. You see, ever since Microsoft bought over Nokia, people don’t know Microsoft exists as a phone manufacturer. Rather, Nokia still lives on in the hearts and minds of the average Nigerian.
The first of the many things Microsoft has to get right is publicity and marketing. Nobody knows Microsoft bought Nokia. Nobody knows Microsoft as a phone manufacturer.
They have to reach out to Nigerians and inform people that the Nokia they used to know has transitioned to Microsoft. They could further influence people to associate Nokia’s strong hardware and great battery life to Microsoft devices. This can only work in their favor.
Secondly, maybe it’s just me, but there seem to be a scarcity of feature phones. Dirt cheap phones or torch light phones (from Nokia/Microsoft) as some would call it, aren’t as readily available like they used to be. I can vividly recall in the Nokia days, we had a variety of such phones for one to make a choice. This is a personal observation, though I stand to be corrected.
Lastly, We have seen no flagship device from Microsoft for so long a period of time. This issue is not only restricted to the Nigerian market. There are a plethora of options in the low end and mid-range segment with none at the very top. Word has it that a flagship will be released after the launch of Windows 10 mobile.
A lot already seem to be hinged on this Windows 10 release, both for the mobile and PC versions. In the end, we can say it’s left for Microsoft to play their cards right.