The guys behind the brand, Innjoo announced their presence in Nigeria with the Innjoo i1s model and its successor the Innjoo i2, an upgrade in features to the i1s. These phones were released at ridiculously low prices, such that you wonder if they ever make profit.
Word has come out that they intend to make profit from software and services, from the Innjoo store etc, and this is the part that kinda bothers me. How will they eventually make profit? Considering the Nigerian smartphone market, How many people in the first place will buy the Innjoo phone? And how many people will end up paying for and or subscribing to the services they will offer? What will differentiate their services from the other online bands services we already have? What will make their service so good to warrant that we leave what we have and start paying for the Innjoo service?
The name alone ‘Innjoo’ sounds so hard to pronounce, and it won’t be a bad idea if they changed it to something easier to enunciate. To be honest, typical Nigerians like me wouldn’t care about any service they will render. We haven’t even fully embraced cloud storage and services in these parts, me included. This is mostly due to expensive data costs. Personally, if I owned an Innjoo today, the first thing I’ll rather do is uninstall the Innjoo Store and any other pre-installed bloatware app. I can go further by using a razor blade to scrape off the name ‘Innjoo’ from the face of the phone, and neatly cover it with black tape, I actually did this with the first TECNO Android phone I bought. The gods forgive me🙂
For them to really be a success in a place like Nigeria, they need to step things up, find a way to reach out to more people, and possibly spread out service centers for after sales services. Then their services should be exclusive, and tied to hardware, such that if you don’t own an Innjoo, you wouldn’t be able to enjoy their service. If it’s just by making apps store, InnBrowser and InnCloud storage app, these are simple apk files I can install and delete as I please. They should create a niche and differentiate from what we know already.
All the same, I’m not a staff of Innjoo, so I don’t know what they’re planning to achieve. Let’s watch and see what becomes of their venture. The mobile world is a really volatile one. Alas, we can wake up tomorrow and Innjoo will be all over the place. Who knows? Meanwhile, I fold arms and watch. *takes a sip from my cup of tea*
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