Mobile industry watchers have known and preached for years that the smartphone is the future of mobile. While feature phones still sell a lot in certain markets, you must have observed how hard mobile operators push for greater smartphone adoption on their networks. It isn’t just because smartphones are sexier or cooler or more expensive. It is about revenue for the operators.
Operators around the world are witnessing huge drops in revenue from voice calls and consumer SMS. Users globally are shifting from voice to data. That is where the money is really growing. While from the standpoint of budget-conscious users, feature phones make more sense, it is the opposite for the networks. Feature phones may be good at helping the user keep data costs down, the networks need more people to use more data – and that is something that modern smartphones are good for.
Have you noticed how alarmed people get when they buy and use their first smartphone for a month? Their data spending suddenly jumps! They rant and howl and may even curse. But guess what? They settle down eventually and just spend the extra money. They get sucked into the data Matrix.
This is why you see networks get in partnerships with manufacturers to produce low-cost smartphones and even to offer higher end ones at subsidized prices. Sometimes, they bundle promo data with phones too. You see, the more active smartphones there are on their networks, the better for the bottomline of mobile operators. That is just the way it works, and there isn’t anything anyone can do to stop the tide. Everything in the mobile universe is conspiring to put a smartphone in your hands. Everything and everyone – operators, manufacturers, developers, bloggers, everyone.
If you are not already using one, sooner or later, you will own and use a smartphone. Resistance is futile.