You know Tizen, that open source OS that has taken eternity to evolve into something actually usable on consumer phones? Yes; that same one that everyone basically gave up on.
Did you know that Samsung has been selling phones powered by Tizen OS in India? At first glance, Samsung’s Tizen phones look exactly like Samsung’s Android phones, thanks to the custom TouchWiz interface. Good strategy, if you ask me.
Well, here is the news: Strategy Analytics reports that Tizen OS has caught up with and beaten back BlackBerry OS to take fourth position in terms of smartphone platform market share globally. You didn’t expect it?! I’m not sure I did too. Anyway, if Strategy Analytics are correct, this is how the platforms stand now:
1. Android OS
3. Windows Phone OS
4. Tizen OS
5. BlackBerry OS
But we will wait to get statistics from all the major analysts before we ring the bell. One thing is certain, at the least, Tizen is shadowing BlackBerry. Remember that as at Q1 2015, BlackBerry had only 0.3% marketshare – and sales haven’t been as good as expected since then.
And the next question will be whether or not Microsoft’s Windows Phone (which had 2.7% in Q1 2015) can fight off the Asian tiger, Tizen!